• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
Efferent Media
  • Solutions
    • for Business Owners
    • for Sales Managers
    • for Marketing Managers
    • for Medical Professionals
    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
    • Contact
  • Resources
    • Case Studies
    • For clients
    • Free Stuff!
  • Blog
    • BLOG
    • Announcements
    • Lead Gen/Nurtuting
    • Search Engine Optimization
    • Social Media
    • Paid Ads
    • Content Marketing
  • BOOK A MEETING
  • 631-867-0900
  • Home
  • Solutions
    • For Business Owners
    • For Sales Managers
    • For Marketing Managers
    • For Medical Professionals
    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
  • Resources
    • Case Studies
    • For Clients
    • Free Stuff!
  • BOOK A MEETING
  • Solutions
    • for Business Owners
    • for Sales Managers
    • for Marketing Managers
    • for Medical Professionals
    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
    • Contact
  • Resources
    • Case Studies
    • For clients
    • Free Stuff!
  • Blog
    • BLOG
    • Announcements
    • Lead Gen/Nurtuting
    • Search Engine Optimization
    • Social Media
    • Paid Ads
    • Content Marketing
  • BOOK A MEETING

Website Penalty Recovery

Has traffic to your website decreased? Have you seen your rankings dropping and your competition now ranking higher than you? Have you received a notification from Google Search Console?

 

Tactics executed years ago might be putting your website at a higher risk today and ultimately be the cause of your traffic loss.

Matt Cutts, the previous head of Google’s Web Spam team, said in 2014 that his team takes more than 400,000 manual actions every month. At the same time, they process around 20,000 reconsideration requests. That statement is a telling sign that business owners aren’t on top of what might be happening, or what has happened to their websites.

gavelIn August 2020, Google’s John Mueller explained that many manual actions have changed and evolved over time to now be handled by the algorithm. While it might be disconcerting to some knowing that AI and code snippets determine whether you might receive a site penalty, this automation helps with human error and consistency.

Google has very little tolerance for “Black Hat SEO” or any other tactic that seems “spammy” or misleading. That’s why Efferent Media only engages in white hat SEO strategies to ensure our clients’ websites develop legitimate trust and authority so they can lead in their industries.

For website owners who previously succumbed to sales pitches from companies offering to “revive” expired domains to business owners losing revenue and not understanding why, we’re proud to offer our penalty recovery services.

Common Google Penalty Causes

The most common cause we’ve seen for this is unnatural links to the affected website, though other factors can also cause Google penalties. In the Google Webmaster support forum, they are listed as follows:

  • User-generated spam (a.k.a. disreputable blog posts)
  • Spammy Free Hosting
  • Structured data issues
  • Unnatural links to your site
  • Unnatural links from your site
  • Thin content with little or no added value
  • Cloaking and/or sneaky redirects
  • Pure and obvious spam
  • Hidden text and/or keyword stuffing

Did you know that Efferent Media offers a 100% Non-Compete Policy to all of our clients?

Click Here To Learn More!

Managing Google Penalties

google logoGoogle starts this list with the simple statement: “Manual actions that may be listed include…” and mistakenly believe the solution is quick and easy. So while you can click on the links on the page (Both our links and Google’s go to Google Support pages) and feel that this is a job you can send to your in-house IT team or web designer, think again. They’re only sharing some basics. With advances in machine learning, additions, revisions, and updates to the algorithms; knowing every possible “if-then-or” that can lead to being devalued or penalized is overwhelming.

Address Google Penalties with Efferent Media

The smart solution – and really the only good option – to rescue your website from a Google penalty is to have an experienced company unravel the issues and ethically address and correct them to get you back to where you were. If this process is done incorrectly, it could make your problem worse or prolong the time you’re missing out on those new leads, sales, or customers.

If your website traffic has dropped or you think your website has been hit with a Google penalty, contact Efferent Media today to start the recovery!

Additional Services

magnifying glass

Search Engine Optimization

magnifying glass

Technical SEO

magnifying glass

SEO Consulting

magnifying glass

Mobile SEO

magnifying glass

Review Management

magnifying glass

Backlink Audit

magnifying glass

SEO Assessment & Audit

magnifying glass

Local SEO

115% increase in lead flow for hair restoration client
Robotic Hair Restoration of Long Island logo

Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.



Download Our Search Engine Optimization Statement of Services

The last thing you want is a website buried 10 pages down when a potential customer searches for your product or service. SEO is essential for prospects to find you and for you to compete in today’s market.
We’ve put together a full statement of services for you to download that illustrates how Efferent Media can help you stand out from the crowd and get you ranked higher in the search engines.


Efferent Media SOS
Medical Website on latop.

5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses

A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject like healthcare, now it’s vital.
Read More
Patient Personas

What Is a Patient Persona?

Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a one-of-a-kind medical practice without competition, […]
Read More
Online Reputation Management

Your Website is a Form of Reputation Management

What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.
Read More

Lets Get Started On Your Next Project

GET STARTED TODAY

get started

Primary Sidebar

Secondary Sidebar

Footer

Efferent Media
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Efferent Media Clutch Profile
  • Efferent Media Up City Profile
  • Efferent Media Crunchbase Profile

Copyright © 2021

Download Now
ARTAS Owner Case Study (Lead Nurturing)
Fill out your information below to receive this document.
Book a meeting






Book a Meeting

Fill out your information below to receive the web conference link.

Download Now






Statement of Service (Web Development)

Fill out your information below to receive this document.

Download Now






Statement of Service (Lead Nurturing)

Fill out your information below to receive this document via e-mail.

Download Now






Statement of Service (Lead Generation)

Fill out your information below to receive this document.

VIEW CASE STUDY






Tragar Case Study

Fill out your information below to receive this document.

VIEW CASE STUDY






1999 Implant Case Study

Fill out your information below to receive this document.

VIEW CASE STUDY






Aboff's Case Study

Fill out your information below to receive this document.

VIEW CASE STUDY






Arrow Case Study

Fill out your information below to receive this document.

Audience Persona Checklist






Patient Persona Worksheet

Fill out your information below to receive this document.

VIEW CASE STUDY






Shea Moisture Case Study

Fill out your information below to receive this document.

DOWNLOAD NOW






Statement of Service (Content Marketing)

Fill out your information below to receive this document via e-mail.

DOWNLOAD NOW






Statement of Service (Paid Search)

Fill out your information below to receive this document.

DOWNLOAD NOW






Statement of Service (SEO)

Fill out your information below to receive this document.

DOWNLOAD NOW






Statement of Service (Social Media)

Fill out your information below to receive this document.

VIEW CASE STUDY






Shea Moisture Case Study

Fill out your information below to receive this document.

Contact Us






Contact Us

Fill out your information below to receive the web conference link.