Website Penalty Recovery
Has traffic to your website decreased? Have you seen your rankings dropping and your competition now ranking higher than you? Have you received a notification from Google Search Console?
Tactics executed years ago might be putting your website at a higher risk today and ultimately be the cause of your traffic loss.
Matt Cutts, the previous head of Google’s Web Spam team, said in 2014 that his team takes more than 400,000 manual actions every month. At the same time, they process around 20,000 reconsideration requests. That statement is a telling sign that business owners aren’t on top of what might be happening, or what has happened to their websites.
In August 2020, Google’s John Mueller explained that many manual actions have changed and evolved over time to now be handled by the algorithm. While it might be disconcerting to some knowing that AI and code snippets determine whether you might receive a site penalty, this automation helps with human error and consistency.
Google has very little tolerance for “Black Hat SEO” or any other tactic that seems “spammy” or misleading. That’s why Efferent Media only engages in white hat SEO strategies to ensure our clients’ websites develop legitimate trust and authority so they can lead in their industries.
For website owners who previously succumbed to sales pitches from companies offering to “revive” expired domains to business owners losing revenue and not understanding why, we’re proud to offer our penalty recovery services.
Common Google Penalty Causes
The most common cause we’ve seen for this is unnatural links to the affected website, though other factors can also cause Google penalties. In the Google Webmaster support forum, they are listed as follows:
Managing Google Penalties
Google starts this list with the simple statement: “Manual actions that may be listed include…” and mistakenly believe the solution is quick and easy. So while you can click on the links on the page (Both our links and Google’s go to Google Support pages) and feel that this is a job you can send to your in-house IT team or web designer, think again. They’re only sharing some basics. With advances in machine learning, additions, revisions, and updates to the algorithms; knowing every possible “if-then-or” that can lead to being devalued or penalized is overwhelming.
Address Google Penalties with Efferent Media
The smart solution – and really the only good option – to rescue your website from a Google penalty is to have an experienced company unravel the issues and ethically address and correct them to get you back to where you were. If this process is done incorrectly, it could make your problem worse or prolong the time you’re missing out on those new leads, sales, or customers.
If your website traffic has dropped or you think your website has been hit with a Google penalty, contact Efferent Media today to start the recovery!
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.