In Case You Missed It: A Monthly Roundup of Digital Marketing News

November 27, 2018 by Joe Garraffo

Pinterest Names Chief Marketing Officer

Via Pinterest

Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest in February himself. Pinterest is filling out its C-suite roles in preparation for a possible initial public offering (IPO) in 2019. Learn more about Mallard and her new role by reviewing Pinterest’s official press release.

[Read more…]

Filed Under: General News

It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season

November 13, 2018 by Joe Garraffo

workers wearing Christmas hats working on their computers and tablets
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to implement a social media plan. The social media elves at Efferent Media are here to deliver social strategies designed to bring in customers and grow your brand.

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Filed Under: SOCIAL MEDIA

Verifying Your Google My Business Listing

November 2, 2018 by Joe Garraffo

Danger!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New York, not California. We wrote this article on GMB verifications to help small businesses understand a process that can sometimes be confusing so small business owners can legitimately claim their own GMB listing. Efferent Media strictly adheres to Google’s Guidelines and does not endorse or condone deviation from Google’s policies.!!!

[Read more…]

Filed Under: SEO

SMX East Recap

October 29, 2018 by Joe Garraffo

On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for client reporting, service automation, and more. The two-day convention, held at the Jacob Javits Center, featured dozens of focused learning sessions for SEO and SEM. There was a wealth of information presented over the two days, and each member walked away with different perspectives on the convention, as well as some sweet swag!

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Filed Under: Efferent News, SEM, SEO

Transformation of Search Summit Recap

October 22, 2018 by Joe Garraffo

On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z, the online digital marketing community.

[Read more…]

Filed Under: Efferent News, SEO

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