In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user experience needs to change, and the design now has a different set of objectives.
Marketing for Niche Medical Practices
New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.
Social Media Tips for Medical Marketing
In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.
Online Reputation Management for the Healthcare Industry
“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My Business.
Top Healthcare Digital Marketing Tips for 2021
The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.