Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve as a company’s voice.
Yet how can an inexperienced writer create a blog that provides SEO value? Training in proper SEO techniques can take years. The good news is that with some SEO knowledge, a writer can generate blogs that improve the website’s search value.