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2021 Google Algorithm Updates and Their Impact

April 15, 2021 by Efferent Media Staff

Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look at the last six months of Google updates and what they mean for your website.

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Filed Under: General News, SEO

5 Tips for Spring Cleaning Your Digital Marketing Efforts

April 8, 2021 by Beth Rimmels

With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels.

Many online guides offer conflicting advice for increasing traffic, which can be overwhelming and confusing. Luckily, we have created a condensed, informative list of ways to polish up your marketing efforts.

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Filed Under: Content, SEM, SEO, SOCIAL MEDIA

5 Ways To Improve Your Website

March 25, 2021 by Beth Rimmels

Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that encourage sales. Fortunately, simple changes can improve your website.

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Filed Under: SEO, Web Development

Google Guaranteed – Everything You Need to Know

March 18, 2021 by Efferent Media Staff

We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads.

One of the many Google services and products introduced over the past few years, Google Guaranteed was recently augmented by Google Screened. Both of these services are supplemented by Google Local ads. Google even went so far as to promote an upgraded Business listing for $50/month last year. But what are the differences between each service, and which should you choose?

[Read more…]

Filed Under: PAID & ORGANIC SEARCH, SEO

Mixing Evergreen Content Into Your Blogging Schedule

March 4, 2021 by Beth Rimmels

Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.

[Read more…]

Filed Under: Content, PAID & ORGANIC SEARCH, SEO

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