by Beth Rimmels
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad.
Modern pest control marketing can deliver more effective, targeted results for the same or less money than what the old methods cost. Even better, good pest control content can help to “pre-sell” a prospect before they even speak to you as well as answer frequently asked questions.
[Read more…]In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024.
One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022, cell and gene therapy ads would be allowed. This update was noted by many marketers who had run headlong into Google’s strictures on medical advertising, which only became stricter during the Covid pandemic. But was this new policy going to relieve a long-time headache for medical ads?
[Read more…]For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different.
In October 2020, GA4 (or Google Analytics 4) was introduced as an updated version of your tried-and-true analytics. It came with a handful of significant changes to how we view and report data. In March 2022, Google announced that they would shut down Universal Analytics on July 1, 2023 – after which everyone will need GA4.
[Read more…]In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape?
In Danny Sullivan’s Google blog post, he expressed that this update to Search would “tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” When it comes to content, we’ve been expressing for years now how increasingly important it is to write content for humans, not robots. And that targeting natural language and answering legitimate questions is more important than chasing specific terms because of volume.
But is that enough to satiate the moniker of “helpful content?”
[Read more…]by Beth Rimmels
When considering the look and content of the website for your business, you probably thought about organization, color schemes, appearance, what services and products to list, and so on… but you probably didn’t think about accessibility and how your website functions for people with disabilities.
While the Americans with Disabilities Act (ADA) became law in 1990 – before the internet became a crucial part of daily life – the courts have repeatedly ruled that websites are also public spaces that fall under the jurisdiction of the ADA and therefore require compliance.
[Read more…]