In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below:

On platforms like Instagram and Twitter, hashtags have always seemed to be relevant and have a significant impact on the discoverability and reach of your content. However, for Facebook, there has been a sense of confusion about how businesses should actually use hashtags in their posts.

Let’s look further at Facebook’s hashtag feed pages, how hashtags on Facebook work, and how to get more reach from your posts.

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Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How?

The problem was threefold:

1. Meta didn’t adequately announce the program before sending the emails.
2. Users thought it looked like a phishing email.
3. Meta also locked some users out of their accounts to force them to sign up for Facebook Protect, which was misinterpreted as their account having been hacked.

So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook feature and clear up the misconceptions.

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