Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.

Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.

Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.

Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.

The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.

See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call

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Written for

Marketing notes for manufacturers and dealer networks.

Where the buyer is a homeowner, a contractor and a dealer at the same time, and the marketing has to serve all three without undercutting the network that sells for you.

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Social Media Facebook’s Organic Reach Ends the Relationship As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s. April 21, 2014 · 4 min read · Staff Writer

Social Media Organic Reach for Brand Pages on Facebook Down to 1-2% It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook brand pages. April 1, 2014 · 2 min read · Staff Writer

SEO Will Spelling Errors Hurt My SEO? This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that. February 13, 2014 · 1 min read · Staff Writer

Websites Should I Register My Web Address Under My Name? OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes. Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to get what’s rightfully theirs back into their ownership. Your domain is your. December 10, 2013 · 3 min read · Staff Writer

Running a Business Efferent Media, Local SEO Leader, Expands Client List FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in. November 27, 2013 · 2 min read · Staff Writer

140 posts · latest September 24, 2026

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