Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →

Our story

A Long Island Agency, Family Owned Since 2011.

We started before the playbook existed, and we are still here. Same owners, same market, the whole time.

Get Your Free Audit → See Our Work

Who is Efferent Media?

Efferent Media is a family owned digital marketing agency in Lindenhurst, New York, founded in 2011 by Joe and Nicole Garraffo. We serve Long Island contractors, home service companies, healthcare practices, building product manufacturers and consumer brands, and we have kept the same owners and the same market for the whole run.

Joe and Nicole Garraffo with their children at Citi Field
The Garraffos. Citi Field, New York.

Who you’re working with

Family Owned. Long Island Based. Since 2011.

Joe Garraffo has been in digital marketing since 1998, from leading interactive projects at Newsday to building Efferent into the agency behind national brands like SheaMoisture and T-Mobile and Long Island names like Nicolock, Aboff’s and Express COD.

Nicole Garraffo, Joe’s wife and co-owner, runs operations.

We know this market. We know what Long Island customers search for, what they trust, and what it costs to reach them. You will never have to tell us it is on Long Island, not in Long Island.

Fifteen years, three eras

We Did Not Become an AI Agency. We Became a Better Agency Because of AI.

Search changed, social arrived, platforms came and went. What carried through was knowing what a lead is worth in this market.

01 / 04

How We Work →

  1. 01

    2011. Before the playbook

    We opened when local search was still an afterthought and most Long Island businesses had a website nobody had looked at in three years. The work was convincing people that the phone could be made to ring on purpose.

  2. 02

    The national years

    SheaMoisture, Unilever, MET-Rx, T-Mobile. Budgets an order of magnitude larger, and the same fundamentals underneath: find the demand, capture it, measure what it produced.

    The fundamentals did not change. Only the zeros.

  3. 03

    Back to the block

    Nicolock, Aboff’s, Arrow, Express COD, Good Guys. The work we are best at is a Long Island business with real capacity and no idea which half of the budget is working.

  4. 04

    AI enters

    Research that took a week takes an afternoon. Reporting that took a day runs overnight. Fifteen years of pattern recognition did not disappear when AI arrived, it got cheaper to apply.

    More of your budget moves to work that changes revenue

What it adds up to

The Way We Run an Account.

One chain, five links, and we own every one of them. Most businesses have four and cannot work out why the reporting never agrees with the bank account.

The chain a dollar travels

DIAGRAM
Channels Search, map, social, streaming
Landing page One action, fast on a phone
Tracking Call tracking, form attribution, click id
CRM Where a lead becomes a job
Back to the platform Offline conversions, so bidding learns
Highlighted rows are the two links most often missing when a new account comes to us.

What you get either way

Things That Are True on Every Engagement.

Keep reading

Where to Go Next.

How We Work

The first 48 hours, then the first 90 days.

Team

The people who run your account.

FAQ

Questions We Hear Every Week

Straight answers. If something is not here, ask us on the audit call.

How long has Efferent Media been in business?

Since 2011. Same owners the entire time, based on Long Island the entire time.

Where are you located?

145 E Sunrise Hwy #1, Lindenhurst, NY 11757, in Suffolk County. We work across Nassau and Suffolk and with national brands.

Are you actually family owned?

Yes. Joe Garraffo founded the company and runs the work. Nicole Garraffo, his wife and co-owner, runs operations.

Do you only work with Long Island businesses?

No. Most of our clients are here, and it is the market we know best, but we have run national consumer brand accounts including SheaMoisture, Unilever, MET-Rx and T-Mobile.

Who owns the ad accounts and the website?

You do. Everything we build is created in your name on your billing. If the relationship ends you keep the accounts, the data and the site.

What size business do you work with?

Owner-operated companies with real capacity to take on more work, up to national brands. The common thread is that someone in the building actually cares what a lead costs.

A team reviewing results together

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.

Or call (631) 867-0900