See a Sample Report (PDF)Strategy & Advisory
A senior strategist looking at the whole business, not just one campaign.
Service
The pay-per-lead unit that sits above the ads, above the map, above everything.
Lead disputes worked
WeeklyWrong service, wrong area, spam. Credited back rather than quietly paid forResponse time target
5 minGoogle measures it here, so it is a ranking factor rather than just good practiceBudget paced against
CapacityThe jobs you can actually do that week. Leads you cannot service damage the profileReported
SeparatelyNever blended into paid search, because the two answer different demandWhat are Google Local Service Ads?
Local Service Ads are a pay-per-lead placement that sits at the very top of Google's results, above the paid search ads and above the map pack, carrying a Google Guaranteed badge. You pay per lead rather than per click, and you can dispute leads that were not real. Getting in requires license and insurance verification plus background checks. Staying at the top is decided mostly by review volume, response time and job acceptance.
Getting in, then getting to the top
Two different problems wear the same name here. Approval is documents and chasing. Position is how the business runs, and no amount of media skill substitutes for it.
Drawn, not captured. The most common reason a business is not running this unit is an application nobody chased.
Drawn, not captured. Structural and unchanging, so nothing here goes stale.
Where the money goes
A wrong-service call, a wrong-area call and spam are all disputable, and they are all charged until somebody disputes them. Worked weekly this is real money. Worked never it is a rounding error nobody ever sees.
Drawn, not captured, and not a client’s number. This is our own rule, applied the same way on every account we run.
What you actually see
Journey is our own portal. Review volume and recency decide position in this unit more than anything you can buy, so the page tracks velocity and days since the last one rather than the star rating on its own.
Journey is our own client portal. Every client gets a login on day one, and every figure on it traces to their own records rather than to a platform dashboard. Captured from a live client view with the account name, the login email and the client’s own domain replaced before the screenshot was taken.
How we run it
The setup is paperwork. The ranking is operations.
01 / 05
01
Licensing, insurance and background checks handled and chased. The most common reason a business is not running LSA is that the application stalled.
02
Review velocity, response time and job acceptance rate. These are the three levers, and all three are operational.
Media skill does not rank you here. Answering the phone does
03
Wrong service, wrong area, spam. Credited back instead of quietly paid for. This is real money and almost nobody works it.
Worked weekly, not at the end of the quarter
04
Weekly budget set against the jobs you can actually do. Leads you cannot service damage the profile that generated them.
05
LSA and paid search answer different parts of the same demand. We measure them separately and fund them separately.
Where it sits
How a local results page is stacked
DIAGRAMPosition here is decided by how you operate, not by how much you bid.Why this unit is different
Answer the phone fast and collect reviews steadily and it is close to unfair. Do neither and it will quietly rank you last, whatever you are willing to spend.
Scope
Why it matters here
The unit sits above everything and carries a badge that does more for trust than any amount of ad copy. For emergency demand, where nobody is comparison shopping, that combination is very hard to beat.
The catch is that it rewards operational quality rather than media skill. If you answer the phone fast and collect reviews steadily, it is close to unfair. If you do not, it will quietly rank you last.
Drawn, not captured. They answer different demand, which is why we fund them separately and measure them separately rather than blending both into one cost per lead that describes neither.
More services
A senior strategist looking at the whole business, not just one campaign.
Google and Meta ads built to generate calls and booked jobs, not impressions.
Show up when Long Island customers search for what you do.
Own the map pack in the towns you actually serve.
FAQ
Straight answers. If something is not here, ask us on the audit call.
You pay per lead, and the price per lead varies by category and area. We will give you the current range for your category on the audit call.
It is a verification badge Google gives businesses that pass its license, insurance and background checks. It also comes with a customer guarantee backed by Google up to a limit.
Yes, for wrong service, wrong area, spam and a few other categories. It has to be worked promptly and consistently, which is most of the value in having someone manage it.
Usually yes. They cover different intent and different searches, and running only one leaves the other half of the page to a competitor.
Almost always review velocity, response time or job acceptance. Position here is decided by how you operate, not by how much you bid.
It varies by category and by how quickly the license and insurance documents come back. The application stalling is the usual delay, and chasing it is part of the job.
Let’s talk
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