See a Sample Report (PDF)Home Services
HVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks.
Long Island · Contractors & Home Improvement
Roofing, siding, hardscape, remodeling. Including James Hardie contractors.
How do Long Island contractors get more qualified leads?
By being present through the whole research window and being the one who answers when it closes. Home improvement on Long Island is seasonal, high ticket and slow to decide: a homeowner researches for weeks, calls three companies in one afternoon, and hires whoever picks up first and sounds most certain. So the work is demand capture across search, map and remarketing, proof placed where the doubt is, and nothing leaking between the click and the appointment.
Contractors, suppliers and manufacturers across Nassau and Suffolk. Most came to us after a bad experience with an agency that had never priced a job.
Century
Good Guys Contracting
Fair & Square Contracting
Greenleaf Solar
Nicolock
Aboff’s
TragarIt could be because you guys are doing a good job. Our leads are still, I think, pretty good.
“What you’re doing really does matter for my little company.”
David FerraroEstimating & Design · Good Guys Contracting“We have a great partnership going, I appreciate what you have done for us!”
Elizabeth HyerDirector of Marketing · NicolockThe buying pattern
The gap between the first search and the first call is usually weeks. The gap between the first call and the signed contract is often hours. Everything you spend during the research window is only worth anything if you are still visible on the afternoon it closes.
Then three calls in one afternoon.
Not after, when the auction is expensive.
Job photos, reviews, licensing and financing.
That is why remarketing and review volume do more work in this category than a smarter bid strategy does.
By trade
Same island, same homeowner, completely different decision. We build the account around the one thing that decides yours.
Two completely different buyers hitting the same phone number. Storm calls need to be answered inside a ring; the planned replacement needs six weeks of remarketing.
Co-op reimbursement, approved imagery and the preferred-contractor badge move more leads than a bid adjustment. We have run the paperwork before.
Nobody buys a patio from a paragraph. Job photos organized by town, at the size the phone actually renders them, next to the review from that street.
A large kitchen is a monthly payment question. When the financing sits on a separate page, the lead goes to whoever put it next to the number.
Months of consideration, a crowded auction and a category the homeowner has been cold-called about. Proof of install, local references and a real answer beat a lower cost per click.
Homeowners and trade accounts want different things and convert at different values. Counting them as one number is how a good account looks average.
How we run it
Ordered by how much money they move.
01 / 05
01
Most of this money arrives by phone and a meaningful share of it rings out. Before we touch a campaign we find out what happens to a call at 4:50 on a Friday.
Call tracking on every channel, reviewed weekly
02
Remarketing capped so it does not become wallpaper, and local search holding the position that paid cannot afford to hold forever.
03
Job photos from your area, reviews from that town, licensing, and financing next to the price, not on a separate page.
04
Budget that arrives in April is competing against every competitor's April budget. The cheap position is bought in February.
The ramp window is the margin
05
A six-second ring-out is not a lead. If the reporting says it is, every decision downstream of it is wrong.
The season
The exact curve is yours. The mistake is universal.
Demand through the year
CHARTWhere a lead is lost between the click and the job
Sample dataDIAGRAMWhat matters here
FAQ
Straight answers. If something is not here, ask us on the audit call.
Cover the map pack in each town you serve, run search on the specific services rather than one generic campaign, stay present through the research window with capped remarketing, and make sure every call is answered. In that order.
It varies enormously by trade, town and season, and anyone who quotes you a number without seeing your account is guessing. The audit gives you a real figure for your category.
Yes, and it is where the margin is. Cost per lead is lowest when your competitors have pulled their budgets, and the ramp into spring should already be underway.
Yes. Co-op and brand requirements are part of the work, and we have run it before.
On proximity, proof and speed of response. A local company that answers the phone and has recent reviews in that town beats a regional brand in the map pack more often than owners expect.
Usually as a supplement rather than a foundation, and always measured separately. A shared lead is worth less than a lead that called you directly.
Let’s talk
Tell us about your business. We’ll show you where the growth is, within 48 hours.
Other industries
HVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks.
Manufacturers and the dealer networks that sell for them.
Chiropractic, wellness and specialty practices that need patients, not just clicks.
Retail and direct to consumer, built on the same fundamentals as a local launch.