Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →

Real businesses. Real growth.

Proof You Can Check.

Fifteen years of work for Long Island companies and national brands. Here is what changed once someone owned it, and how each number was counted.

Who has Efferent Media worked with?

Long Island companies including Nicolock, Aboff’s Paints, Arrow Exterminating, Express COD, Tragar and Good Guys Contracting, and national consumer brands including SheaMoisture, Unilever, MET-Rx and T-Mobile. Some of those relationships have run for the better part of a decade, which is the number we would rather be judged on than any single campaign result.

  • Since 2011. Hundreds of businesses, one market.
  • Customers, not clicks. Every engagement is managed to booked work.
  • Verified, not estimated. Numbers on this site come from the accounts or they stay blank.
A team reviewing results together

How we talk about results

A Number Without Its Denominator Is an Advertisement.

Anyone can publish a percentage. The useful version says what the baseline was, what window it covers, what else changed in that window, and who counted it.

So every figure on this site is read off the account it came from rather than off the memory of it, and it carries the window it was measured on.

What the work usually looks like

The Same Five Problems, in a Different Order.

Across fifteen years and a lot of categories, the engagements rhyme.

01 / 05

  1. 01

    The reporting does not match the bank account

    Almost always the first finding. Leads are being counted that were never leads, and jobs are arriving that nothing takes credit for.

  2. 02

    One channel is carrying everything

    Usually paid search, usually at a price that has crept up quietly for two years because nothing underneath it was ever built.

    Local and organic make the paid cheaper

  3. 03

    The phone is the leak

    More revenue is lost to unanswered calls in this set of industries than to any targeting decision.

  4. 04

    The site is fine and the tracking is not

    The form works, and it drops the click id. Every paid lead reports as direct traffic and nobody notices for a year.

  5. 05

    Nobody closed the loop

    The CRM knows which lead became a job and never tells the ad platform, so bidding keeps optimizing toward cheap clicks.

    Closing it is usually the single biggest win available

How we count

The Definitions Behind Every Number on This Site.

The qualified lead rule as it is actually applied, and the reporting split it feeds.

The qualified call rule

INTERFACE
Call log · qualified lead rule
DirectionDurationStatusCountsWhy
Inbound2:14AnsweredYesQualified
Inbound0:06CompletedNoRang out
Inbound1:41AnsweredYesQualified
Inbound0:00No answerNoMissed
Outbound3:02AnsweredNoNot a lead
Drawn from the rule itself. A call marked completed is not a call that was answered.

What gets reported against what decides anything

INTERFACE
Reporting
What gets reportedWhat decides anything
ImpressionsQualified calls
ClicksForms with a real problem in them
Click-through rateCost per qualified lead
Keyword rankingsBooked jobs
SessionsRevenue you can trace back
Drawn, not captured.

What a client actually sees

The Same Numbers, on Their Own Login.

A case study is our account of the work. This is the client's, open at any hour on their own domain, built from their own records rather than from a slide we made.

It ends on the question a case study can only assert: did the money come back? Invested against attributed, with breakeven marked on the bar.

data.your-own-domain.com/performance
Client portal screen showing total invested, revenue attributed, net return and return per dollar against a breakeven marker

A live client account, a Long Island home improvement company, captured 24 September 2026. Their name is blurred at capture, so the file never held it. Nothing else is edited.

data.your-own-domain.com/calls
Call audit screen showing 200 calls over 90 days, 52 second average duration, 17 qualified leads and a 17 percent booking rate

Every call transcribed and scored. 17 of 95 inbound were worth a quote.

data.your-own-domain.com/pipeline
Lead pipeline screen showing 189 live leads split by age, beside appointments held and jobs sold

189 live leads by age, and the 10 appointments and 1 job they have produced this month.

The book Sample data

What Fifteen Years Adds Up To.

The first three are sample figures. Only the founding year is measured. The other three ship the day they are read out of the accounts.

6.4

Average client relationship, in years.

300+

Businesses served since 2011.

14,800

Qualified leads generated in the last 12 months.

2011

The year we opened, on Long Island, under the same owners.

Case studies

The Work.

The problem each business walked in with, what we changed, and the outcome that was published about it.

FAQ

Questions We Hear Every Week

Straight answers. If something is not here, ask us on the audit call.

Can I talk to one of your clients?

Yes. Ask on the audit call and we will connect you with someone in a comparable business, with their permission first.

Do you report leads or customers?

Both, in that order, and the one we are judged on is customers. Cost per booked job is the number an account is managed to.

Do you have experience in my specific trade?

Probably, and if we do not we will say so. Fifteen years in one market covers most of the categories on Long Island.

How long do clients usually stay?

Longer than the industry average, which is the number we care most about. The exact figure is being verified from the billing records before it goes on this page.

Will you work with my competitor?

Not in the same market and the same category.

Two people reviewing work together at a desk

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.

Or call (631) 867-0900