Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →

Who you're working with

A Long Island Team.

You always know who is running your account, and you can always reach them.

Who will be running my account?

A named senior person, from day one, and you will have their direct contact. Efferent is deliberately small: the people who show up on the audit call are the people who do the work. Joe Garraffo founded the company and is still in the accounts. Nicole Garraffo runs operations. Mike Roberts covers strategy and analytics. Annum Shahid runs Google Ads and organic search, and Zain Ismail runs paid social.

Joe and Nicole Garraffo with their children at Citi Field
The Garraffos. Citi Field, New York.

The owners

Joe and Nicole Garraffo.

Joe Garraffo, founder. In digital marketing since 1998, from leading interactive projects at Newsday to building Efferent into the agency behind SheaMoisture, T-Mobile, Nicolock and Aboff’s.

Nicole Garraffo, co-owner and Director of Operations.

This is the one photograph on this site of actual people connected to the company. Everything else is licensed stock, and it is labeled that way.

The team

The People Behind the Work.

Full bios and headshots are coming soon. Check back shortly.

Joe Garraffo

Founder and President. In digital marketing since 1998, from interactive projects at Newsday to building Efferent. Still in the accounts.

Nicole Garraffo

Co-owner and Director of Operations. Everything between a signed agreement and a monthly report is hers.

Mike Roberts

Strategy and analytics. Technical SEO, measurement architecture and the pages that have to rank.

Annum Shahid

Google Ads and organic search. Runs the paid search accounts day to day and the organic work beside them.

Zain Ismail

Paid social strategy. Meta and Instagram buying, and the creative that has to earn the click.

How we staff an account

Senior People, Fewer of Them.

The trade we have made deliberately, and what it means for you.

01 / 05

  1. 01

    One owner, named

    Somebody is accountable for your account and you know who. That person is on the audit call and still there in month eighteen.

  2. 02

    Specialists where it matters

    Paid search, organic and analytics are genuinely different disciplines, and pretending otherwise is how accounts get run badly in three directions at once.

  3. 03

    Compliance is not a separate department

    On medical and regulated work the screening happens inside the work rather than at a review gate afterward.

    Screened before publication, not after a disapproval

  4. 04

    Automation takes the repeatable work

    Reporting assembly, follow-up and monitoring run without a person, so the people are spending their time on decisions.

  5. 05

    And a person still watches the automation

    Every automated job has a named owner and a check that fires when it stops.

    An unwatched automation is an outage waiting for a quiet week

What one owner covers

The Whole Chain, Not One Channel.

A named owner here is accountable for every link below, which is why we staff senior and few rather than junior and many.

The chain a dollar travels

DIAGRAM
Channels Search, map, social, streaming
Landing page One action, fast on a phone
Tracking Call tracking, form attribution, click id
CRM Where a lead becomes a job
Back to the platform Offline conversions, so bidding learns
Highlighted rows are the links most often missing when an account arrives.

FAQ

Questions We Hear Every Week

Straight answers. If something is not here, ask us on the audit call.

Who will I actually be talking to?

The people running your account. You are not handed to a junior bench after the sale.

How big is the team?

Small on purpose. We hire people who can own an account rather than execute a ticket.

What happens if my account owner leaves?

You are told, by us, before you notice. Everything about your account lives in shared systems rather than in one person's head.

Can I meet the team before signing anything?

Yes. The audit call is with the people who would run the work.

Do you use contractors or offshore teams?

We use specialists where a specialist is the right answer. Whoever is working on your account, you have a named owner who is accountable for it.

A team reviewing results together

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.

Or call (631) 867-0900