Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →

Free · Five per month · Long Island

You Never Hear the Call That Cost You the Job.

We call your business the way a customer does. Then we call your three closest competitors with the same questions. AI scores every recording against published response standards, a person reviews every line, and you get the tape.

Get My Free Report → See a Sample Report (PDF)
Call LogSample data
TUE 10:14AYOUR LINERANG 0:26VOICEMAIL
THU 3:41PYOUR LINEANSWERED 0:07NO BOOKING ASK
TUE 11:02ACOMPETITOR AANSWERED 0:04BOOKED THE VISIT
WED 9:37ACOMPETITOR BANSWERED 0:11TOOK NAME + NUMBER
WED 4:15PCOMPETITOR CRANG 0:31VOICEMAIL
The shape of the log. Yours is built from your own calls, with every recording attached.

How it works

Five Days. Five Calls. One Form Fill.

You do two minutes of work. We do the rest, and the report lands within five business days.

Round 01

We Make the Calls.

Your line, twice, on different days. Your three closest competitors once each, with the same questions a real customer asks. Every call is recorded. New York is a one-party consent state, and we are the party on every call.

Round 02

We Test Your Form.

One clearly marked test lead through your own website form, and the clock runs until a person responds. The report says exactly when we sent it, so your team can clear it from the CRM in one search.

Round 03

AI Scores the Tape.

Every recording is transcribed and scored against published response research, the same for you and all three competitors. A person reviews every line and signs the report before it leaves.

A business owner on the phone at his desk

Let’s talk

Get Your First Impression Report.

Tell us who to measure you against. The tape lands within five business days.

Or call (631) 867-0900

What you get

Four Things, and the Tape Is the First One.

Not a deck about your marketing. A recorded record of what a new customer experienced, and what to do about it.

01

The Recordings

Every call we made, yours and theirs, unedited. Not a summary of the calls. The calls.

02

The Scoreboard

You and three competitors on the same rubric, side by side. Who picked up, who asked for the job, who let it go to voicemail.

03

The Response Timeline

What happened after the form fill, minute by minute, against the published five-minute standard.

04

The Three Fixes

Ranked by what each one is costing you, most expensive first. Most of them cost nothing to fix but attention.

The scoreboard, as it arrives

SAMPLE REPORT Sample data
YOUR BUSINESS61/100COMPETITOR A84/100COMPETITOR B73/100COMPETITOR C47/100

Sample data, shown so you can see the shape of the report. Yours is built from your own calls, with the recordings attached.

See the Full Sample Report (PDF) →

The standard you are scored against

None of These Are Our Numbers.

Your report is scored against published response research, so the grade means something outside this building. Most businesses have never been measured against it. That is the opportunity.

What usually happens to a new lead

PUBLISHED RESEARCH
RESPONDED WITHIN AN HOUR37%ONE TO TWENTY-FOUR HOURS16%LONGER THAN A DAY24%NEVER RESPONDED AT ALL23%

Harvard Business Review, an audit of 2,241 US companies’ response to a web lead. Published research, not our numbers.

Why the clock is most of the score

PUBLISHED RESEARCH
CALLBACK IN 5 MINUTES 21x THE ODDS OF QUALIFYING CALLBACK IN 30 MINUTES 1x SAME LEAD. SAME BUSINESS. THE ONLY VARIABLE IS THE CLOCK.

Lead Response Management study: the odds of qualifying a lead when the callback comes in five minutes instead of thirty. Published research, not our numbers.

AI scored, human signed

Measured by the Same System We Run for Clients.

AI reads every second of tape. A person signs the report.

Every recording is transcribed and scored by AI: rings before pickup, who answered, the greeting, whether anyone asked for a name and a number, whether anyone tried to put a time on the calendar, and what happened to the form fill, minute by minute. Each score is set against the published benchmarks above.

This is not a feature we built for a giveaway. It is the same call scoring we run on client accounts every month, pointed at your business once, free. And because AI does the measuring, the grade is the same for you and for all three competitors. Nobody is rounding up.

A person reviews every line before it leaves, and the three fixes at the end are written by the team that would have to stand behind them.

The five moments the AI scores

THE RUBRIC
0:00We dialRings counted from the first onePICKUPWho answeredA person, a menu, or voicemail. Voicemail scores zeroGREETINGThe openBusiness name, a person’s name, or a bare helloTHE ASKName and numberDid anyone try to capture the caller at allTHE CLOSEA time on the calendarThe one question that turns a call into a job
Journey by Efferent Media · Call Audit
The Call Audit screen in Journey, the Efferent Media client portal, showing calls transcribed and scored by AI

The Call Audit screen in Journey, our own client portal: calls transcribed and scored by AI, reviewed by the team, every month. Captured from a live client view with the account name removed.

A construction worker answering a phone call on site

We Score Phone Calls for a Living.

Efferent Media has been family owned and run out of Lindenhurst since 2011. Call tracking and call scoring are how we hold our own client accounts to the number, every month, on Long Island businesses like yours.

The First Impression Report points that same discipline at your business, once, free. If the tape shows a problem, you will know exactly what it is costing you. If it shows your team winning the phone, frame it.

Get My Free Report →

FAQ

Asked Before Every Report.

Straight answers. If something is not here, ask us on the audit call.

Is it really free?

Yes. No card, no contract, no obligation. We cap it at five per month because a person reviews every report before it leaves, and that is the honest limit of doing it properly.

Is this legal?

Yes. New York is a one-party consent state and we are the party on every call. The calls are ordinary customer inquiries. We never impersonate a real person, never place an order, and the report states when each call was made.

Will my team know?

Not until you show them. The calls sound like any customer, because they ask what any customer asks. That is the point: you hear what an ordinary Tuesday sounds like, not a performance.

What about the test lead in my CRM?

The report says exactly when we sent it and the name it carried, so you can find and clear it in one search. We never send more than one.

What does the AI actually do?

It transcribes every recording and scores it: rings before pickup, greeting, whether anyone asked for a name and a number, whether anyone tried to book. The benchmarks it scores against are published response research. A person reviews every line before the report goes out, and a person signs it.

Who sees my results?

You, and nobody else. We do not publish them, we do not use your name, and we do not tell your competitors we called.

What is the catch?

The report is the fastest way for both of us to find out whether we should work together. Some businesses take it, fix the three things themselves and we never speak again. That is a fine outcome.

Free · Five per month

The Tape Lands Within Five Business Days.

Two minutes of your time. Five recorded calls, one timed form fill, and the three fixes ranked by what they cost you.

Get My Free Report →