Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.

Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.

Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.

Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.

The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.

See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call

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Topic

Paid media, and where the money actually goes.

Google, Meta, Local Service Ads, connected TV. What each one is good for, what it costs on Long Island, and the settings that quietly spend a budget on nothing.

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Paid Media The Questions to Ask Your Digital Marketing Company There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to. May 8, 2017 · 7 min read · Staff Writer

Paid Media What is Quality Score? 7 Tips on How to Improve It and Save Money Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose. April 4, 2017 · 6 min read · Staff Writer

Branding Why Branding is So Important for Pay-Per-Click Campaigns How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much. March 21, 2017 · 2 min read · Staff Writer

Paid Media 3 Reasons You Need Landing Pages After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in February 18, 2016 · 1 min read · Staff Writer

Paid Media Run Last Minute Social Ads This Holiday The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on. December 11, 2015 · 2 min read · Staff Writer

Paid Media Tracking Your Instagram and Facebook Ads with Conversion Pixels Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when. September 18, 2015 · 2 min read · Staff Writer

Paid Media What Pinterest Advertising Means for Businesses Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend. January 14, 2015 · 3 min read · Staff Writer

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