Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.

Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.

Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.

Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.

The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.

See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call

See What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host

Run the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal

Read the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business

Get Your Free Audit →

Topic

Paid media, and where the money actually goes.

Google, Meta, Local Service Ads, connected TV. What each one is good for, what it costs on Long Island, and the settings that quietly spend a budget on nothing.

21 posts page 2 of 2

Paid Media What is Content Marketing? While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple. November 13, 2020 · 3 min read · Staff Writer

Paid Media Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment. October 16, 2020 · 3 min read · Staff Writer

Paid Media Major Changes Shake Up Google Ads and What They Mean Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months. September 18, 2020 · 2 min read · Staff Writer

Running a Business Schema Markup for Local Service Businesses: What Is Worth Adding Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do. March 21, 2019 · 3 min read · Staff Writer

Paid Media Ad Relevance and Quality Score for Local Service Advertisers Both Google and Meta charge you less when your ad, your audience and your landing page agree with each other. For a local service business that discount is usually the largest available saving. May 15, 2017 · 2 min read · Staff Writer

Paid Media Pinterest for Home Improvement, Hardscape and Remodeling Pinterest is a planning tool, not a social network, and it is where a large share of home improvement projects begin months before anyone searches for a contractor. January 14, 2015 · 2 min read · Staff Writer

21 posts · latest October 13, 2026

Subscribe: RSS · JSON Feed

Two people reviewing work together at a desk

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.