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Paid Media
What Long Island Businesses Should Do With the Last Quarter of the Ad Budget
The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year.
September 24, 2026 · 4 min read · Joe Garraffo
Paid Media
Nassau or Suffolk: Why One Ad Budget Should Not Cover Both
Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one.
September 17, 2026 · 4 min read · Nicole Garraffo
Lead Follow-Up
Storm Season on the South Shore: What Roofing and Siding Companies Should Have Running First
Emergency demand arrives in hours and is gone in days. Four things have to be live before the first nor'easter, because none of them can be built during one.
September 3, 2026 · 4 min read · Jennifer Marlowe
SEO
Service Area, Not Radius: How to Draw Your Map on Long Island
A circle on a map includes water, parkland and towns you would never send a crew to. Long Island punishes radius targeting harder than almost any market in the country, and the fix is a list of towns rather than a number of miles.
August 27, 2026 · 4 min read · Mike Roberts
Paid Media
Local Service Ads: What They Cost, Who They Work For, and Who Should Skip Them
Google Guaranteed sits above everything else in the results and charges per lead rather than per click. That is excellent for some trades and a tax on others, and which one you are is mostly decided by your average job value.
August 13, 2026 · 4 min read · Joe Garraffo
Paid Media
Your Off Season Is the Cheapest Search You Will Buy All Year
Competitors pull back, clicks get cheaper, and the research happening now books work in March. The off season is not a time to stop spending, it is the cheapest time to buy the position you will need.
July 30, 2026 · 3 min read · Joe Garraffo
Paid Media
Why Do You Need Google Ads?
You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these
February 23, 2023 · 3 min read · Staff Writer
Running a Business
How to Market in a Downturn?
Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.
January 26, 2023 · 4 min read · Staff Writer
Paid Media
Google Loosens Restrictions for Some Medical Ads
In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often.
October 13, 2022 · 4 min read · Staff Writer
Paid Media
Why You Need to Switch to GA4
For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.
September 29, 2022 · 3 min read · Staff Writer
Content
Google’s Helpful Content Update
In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape? In Danny Sullivan’s Google blog post, he expressed.
September 22, 2022 · 4 min read · Staff Writer
Lead Follow-Up
Buyer Persona and the Ideal Customer Profile: How They Help Your Sales
“You can’t understand someone until you’ve walked a mile in their shoes.” To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?.
June 30, 2022 · 3 min read · Staff Writer
Paid Media
Google Display Advertising – Is It Right for You? Reasons Why
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more.
April 14, 2022 · 3 min read · Staff Writer
Paid Media
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic.
December 23, 2021 · 6 min read · Staff Writer
Paid Media
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..
September 23, 2021 · 6 min read · Staff Writer
