What Marketing Actually Costs on Long Island.

Work it from the click math rather than a rule of thumb. At the roughly $16 to $60 a plumbing click costs here, a search test that buys about 100 clicks a month is $1,600 to $6,000 in media before management. A chiropractor can run the same test for a few hundred dollars. The budget question is really: how many chances to win a job do you need each month, and what does your trade charge for each one?

Three million people, dense competition in every trade, and high job values. Auction prices follow what a customer is worth, and a Long Island roof or heating system is worth a lot. Expensive clicks are not the problem; expensive clicks that never become booked jobs are.

Not uniformly, and anyone who tells you one county simply costs more has not pulled the data. In the October 2026 planner data, HVAC bids run higher in Nassau while roof replacement runs sharply higher in Suffolk. The premium follows the trade. We price and measure the two counties separately because the data says they behave separately.

Waste removed, not rates discounted. An agency that cuts the towns you cannot serve, pauses the season that does not sell, and gets the phone answered is cheaper at a higher retainer than one that sets up a campaign and reports clicks. Judge affordability on cost per booked job over a quarter.

No, because the honest number depends on the click market above and on what your jobs are worth, and a package price ignores both. Every engagement starts with the free marketing audit, which tells you what you should be paying before you pay us anything. And you own your ad account with us, always, so you see every dollar of media spend at cost.