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Social Media
Tips for Strategically using Hashtags on Instagram
The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as.
November 13, 2015 · 2 min read · Staff Writer
Social Media
Optimize Your Facebook and Instagram Ads with 3 Tips
So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all.
November 6, 2015 · 2 min read · Staff Writer
Social Media
Four Reasons to Be Excited About the New Facebook Pixel
Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into.
November 2, 2015 · 2 min read · Staff Writer
Social Media
3 Secrets for Building an Engaging Audience
Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging.
October 23, 2015 · 2 min read · Staff Writer
Social Media
3 Tips to Make Your Buyable Pins More Effective
It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for
October 8, 2015 · 2 min read · Staff Writer
Social Media
Winning Your Match in the Ring Against Facebook’s 20% Text Rule
Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant.
October 6, 2015 · 2 min read · Staff Writer
Paid Media
Tracking Your Instagram and Facebook Ads with Conversion Pixels
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when.
September 18, 2015 · 2 min read · Staff Writer
Social Media
How to Track Calls to Your Business from Facebook
You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but.
June 9, 2015 · 2 min read · Staff Writer
Social Media
What’s up with Videos on Facebook?
The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed.
April 24, 2015 · 1 min read · Staff Writer
Content
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of.
April 15, 2015 · 1 min read · Staff Writer
Social Media
New on Twitter: Quote Tweets!
Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive.
April 13, 2015 · 1 min read · Staff Writer
Social Media
What the Houzz Is Houzz and Why Should My Company Be Using It?
Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can.
March 13, 2015 · 2 min read · Staff Writer
Social Media
Goodbye Facebook Like Box, Hello New Page Plugin
In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s website. Facebook suggests you start using the newer version of the plugin, the.
March 12, 2015 · 1 min read · Staff Writer
Social Media
Why Your Facebook Business Page Could Lose Likes This Month
Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is
March 10, 2015 · 1 min read · Staff Writer
Social Media
Instagram Announces Carousel Ads: 6 Instagram Facts You Care About
Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust.
March 9, 2015 · 2 min read · Staff Writer
