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Paid Media
What is Quality Score? 7 Tips on How to Improve It and Save Money
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose.
April 4, 2017 · 6 min read · Staff Writer
SEO
The Importance of Filtering Spam from Analytics
Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites. The technique by.
March 27, 2017 · 3 min read · Staff Writer
Branding
Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much.
March 21, 2017 · 2 min read · Staff Writer
Social Media
5 Ways to Boost Engagement on Your Facebook Business Page
Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are.
March 16, 2017 · 4 min read · Staff Writer
Websites
What You Need to Know About Website Accessibility and the ADA
Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans.
March 9, 2017 · 4 min read · Staff Writer
Running a Business
Efferent’s Social Media Campaign Earns Client Prestigious Award
When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent’s first social media campaign for Tragar.
February 3, 2017 · 1 min read · Staff Writer
SEO
Amped about AMP: Accelerated Mobile Pages
Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way.
July 12, 2016 · 2 min read · Staff Writer
Social Media
How to Use Your Newsletter Email List for Facebook Ads
You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional.
March 11, 2016 · 1 min read · Staff Writer
Social Media
What You Need to Know Before Making Your Snapchat On-Demand Geofilters
Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign.
March 3, 2016 · 1 min read · Staff Writer
Paid Media
3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in
February 18, 2016 · 1 min read · Staff Writer
Social Media
The Snapchat “Secret” You Need to Understand
Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s a lot of talk happening around the app, but many of us are failing to
February 15, 2016 · 1 min read · Staff Writer
Social Media
How to Build an Effective Like Campaign
A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a.
February 12, 2016 · 3 min read · Staff Writer
Content
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out.
December 24, 2015 · 2 min read · Staff Writer
Paid Media
Run Last Minute Social Ads This Holiday
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on.
December 11, 2015 · 2 min read · Staff Writer
Social Media
3 Reasons Designers Love Carousel Ads
As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both.
November 20, 2015 · 1 min read · Staff Writer
