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Marketing notes for retail and consumer brands.

Retail and direct to consumer, built on the same fundamentals as a local launch and measured harder. Where a product company should spend first, and what it should stop paying for.

135 posts page 9 of 9

Content 5 Snapchat Hacks to Help You Improve Your Content It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat. March 6, 2015 · 1 min read · Staff Writer Social Media Your Monday Morning Social Media Checklist Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages. March 2, 2015 · 2 min read · Staff Writer Social Media How to Setup Your Business on Snapchat With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time. February 20, 2015 · 2 min read · Staff Writer Social Media Three Reasons You Should Be Using Video on Twitter Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take. February 18, 2015 · 1 min read · Staff Writer SEO Your Non-mobile Friendly Website and SEO Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been. February 12, 2015 · 3 min read · Staff Writer Paid Media What Pinterest Advertising Means for Businesses Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend. January 14, 2015 · 3 min read · Staff Writer Social Media 3 Ways to Get Likes on Facebook Now That Like Gates Are Banned As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get. January 12, 2015 · 3 min read · Staff Writer Social Media Why Your Business Should Use Instagram In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook. July 17, 2014 · 2 min read · Staff Writer Social Media 7 Things You’re Doing Wrong on Social Media There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. June 11, 2014 · 2 min read · Staff Writer Social Media Let’s Talk Twitter: Stop Tweeting Boring Sh*t! As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put. June 2, 2014 · 3 min read · Staff Writer Social Media Facebook’s Organic Reach Ends the Relationship As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s. April 21, 2014 · 4 min read · Staff Writer Social Media Organic Reach for Brand Pages on Facebook Down to 1-2% It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook brand pages. April 1, 2014 · 2 min read · Staff Writer SEO Will Spelling Errors Hurt My SEO? This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that. February 13, 2014 · 1 min read · Staff Writer Websites Should I Register My Web Address Under My Name? OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes. Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to get what’s rightfully theirs back into their ownership. Your domain is your. December 10, 2013 · 3 min read · Staff Writer Running a Business Efferent Media, Local SEO Leader, Expands Client List FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in. November 27, 2013 · 2 min read · Staff Writer

135 posts · latest September 10, 2026

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