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Running a Business
Another Facebook Data Breach, Orchestrated by Facebook and Its Partners
A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in some cases, allowed the.
December 20, 2018 · 3 min read · Staff Writer
Running a Business
ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More
Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate’s report, which was.
December 19, 2018 · 10 min read · Staff Writer
Websites
Gutenberg by WordPress – What You Need to Know
With all of the usual madness around the beginning of the holiday season, it’s understandable if you missed the most recent WordPress event. On November 27, WordPress officially unveiled the Gutenberg builder as part of the upcoming WordPress 5.0 core update.
December 17, 2018 · 4 min read · Staff Writer
Running a Business
In Case You Missed It: A Monthly Roundup of Digital Marketing News
Pinterest Names Chief Marketing Officer Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest.
November 27, 2018 · 4 min read · Staff Writer
Social Media
It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to.
November 13, 2018 · 3 min read · Staff Writer
SEO
Verifying Your Google My Business Listing
!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New.
November 2, 2018 · 5 min read · Staff Writer
Running a Business
SMX East Recap
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for.
October 29, 2018 · 3 min read · Staff Writer
Running a Business
Transformation of Search Summit Recap
On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z.
October 22, 2018 · 3 min read · Staff Writer
Running a Business
GDPR For Your Business
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and if you have a website that offers a.
May 17, 2018 · 52 min read · Staff Writer
Marketing
The Essentials You Need to Know About GDPR
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is GDPR? GDPR (General Data Protection Regulation) is a.
May 17, 2018 · 4 min read · Staff Writer
Social Media
What Is a Relevance Score & Why Is It Important?
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or.
May 15, 2017 · 4 min read · Staff Writer
Paid Media
The Questions to Ask Your Digital Marketing Company
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to.
May 8, 2017 · 7 min read · Staff Writer
Social Media
5 Steps to Building an Online Community as a Community Manager
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community.
April 24, 2017 · 4 min read · Staff Writer
SEO
How to Generate a Direct Link to Google Reviews
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to.
April 17, 2017 · 3 min read · Staff Writer
SEO
15 Things to Do for SEO Before Launching Your WordPress Site
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While.
April 12, 2017 · 7 min read · Staff Writer
