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Paid Media
PPC 101 – Introduction to Ad Buying
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar..
November 6, 2020 · 4 min read · Staff Writer
SEO
5(ish) Tips for SEO Blog Post Writing from an SEO Blogger
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve.
October 30, 2020 · 6 min read · Staff Writer
Lead Follow-Up
Is Lead Generation Considered Sales Or Marketing?
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working.
October 23, 2020 · 3 min read · Staff Writer
Paid Media
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
October 16, 2020 · 3 min read · Staff Writer
Social Media
Tips for Creating your Brand “Voice” on Social Media
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.
October 9, 2020 · 5 min read · Staff Writer
Paid Media
Should you install a Heatmap before a Redesign?
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and.
October 2, 2020 · 4 min read · Staff Writer
Paid Media
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
September 18, 2020 · 2 min read · Staff Writer
SEO
Local SEO Benefits of Google My Business Posts
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
September 4, 2020 · 4 min read · Staff Writer
Running a Business
10 Tips for Successfully Working from Home
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent Media, we have experience with remote work.
March 26, 2020 · 5 min read · Staff Writer
SEO
E-A-T: What Is It and Why Is It So Important For SEO?
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from.
June 24, 2019 · 3 min read · Staff Writer
Running a Business
Favicons and Changes to Google’s Search Results Page
The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds.
June 14, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google
Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up.
May 24, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Instagram Hiding Likes, Pinterest’s IPO and more
TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your followers to focus on what you.
April 24, 2019 · 2 min read · Staff Writer
Running a Business
How To Boost SEO Using Schema Markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct.
March 21, 2019 · 6 min read · Staff Writer
Running a Business
In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more
Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is.
March 20, 2019 · 5 min read · Staff Writer
