Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent. BlogNotes from the work.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
Contact
Get Your Free Audit →

Written for

Marketing notes for manufacturers and dealer networks.

Where the buyer is a homeowner, a contractor and a dealer at the same time, and the marketing has to serve all three without undercutting the network that sells for you.

140 posts page 7 of 10

Social Media What Is a Relevance Score & Why Is It Important? Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or. May 15, 2017 · 4 min read · Staff Writer Paid Media The Questions to Ask Your Digital Marketing Company There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to. May 8, 2017 · 7 min read · Staff Writer Social Media 5 Steps to Building an Online Community as a Community Manager Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community. April 24, 2017 · 4 min read · Staff Writer SEO How to Generate a Direct Link to Google Reviews If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to. April 17, 2017 · 3 min read · Staff Writer SEO 15 Things to Do for SEO Before Launching Your WordPress Site So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While. April 12, 2017 · 7 min read · Staff Writer Paid Media What is Quality Score? 7 Tips on How to Improve It and Save Money Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose. April 4, 2017 · 6 min read · Staff Writer SEO The Importance of Filtering Spam from Analytics Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites. The technique by. March 27, 2017 · 3 min read · Staff Writer Branding Why Branding is So Important for Pay-Per-Click Campaigns How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much. March 21, 2017 · 2 min read · Staff Writer Social Media 5 Ways to Boost Engagement on Your Facebook Business Page Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are. March 16, 2017 · 4 min read · Staff Writer Websites What You Need to Know About Website Accessibility and the ADA Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans. March 9, 2017 · 4 min read · Staff Writer Running a Business Efferent’s Social Media Campaign Earns Client Prestigious Award When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent’s first social media campaign for Tragar. February 3, 2017 · 1 min read · Staff Writer SEO Amped about AMP: Accelerated Mobile Pages Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way. July 12, 2016 · 2 min read · Staff Writer Social Media How to Use Your Newsletter Email List for Facebook Ads You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional. March 11, 2016 · 1 min read · Staff Writer Social Media What You Need to Know Before Making Your Snapchat On-Demand Geofilters Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign. March 3, 2016 · 1 min read · Staff Writer Paid Media 3 Reasons You Need Landing Pages After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in February 18, 2016 · 1 min read · Staff Writer

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