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Lead Follow-Up
Buyer Persona and the Ideal Customer Profile: How They Help Your Sales
“You can’t understand someone until you’ve walked a mile in their shoes.” To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?.
June 30, 2022 · 3 min read · Staff Writer
Websites
The Pros and Cons of Plugins
Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and.
May 26, 2022 · 3 min read · Staff Writer
Social Media
What You Need to Know About Facebook Protect
Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook.
May 12, 2022 · 4 min read · Staff Writer
Branding
Why You Must Establish a Brand Voice on Social Media and How
One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand
April 28, 2022 · 4 min read · Staff Writer
Paid Media
Google Display Advertising – Is It Right for You? Reasons Why
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more.
April 14, 2022 · 3 min read · Staff Writer
SEO
Featured Snippets: 3 Things that Digital Marketers Need to Know
Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you below.
March 10, 2022 · 3 min read · Staff Writer
Content
5 Reasons a Blog Is Still Important
Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.
February 22, 2022 · 2 min read · Staff Writer
Branding
Design Trends to Consider for Your Website Redesign
Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and.
February 10, 2022 · 3 min read · Staff Writer
SEO
SEO Tips for 2022
Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for – potentially – years.
January 21, 2022 · 7 min read · Staff Writer
Social Media
3 Tips for Using TikTok for Business
You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since.
January 7, 2022 · 3 min read · Staff Writer
Social Media
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.
December 27, 2021 · 3 min read · Staff Writer
Paid Media
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic.
December 23, 2021 · 6 min read · Staff Writer
Content
9 Ways to Use Your Content to Attract Leads
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.
November 25, 2021 · 2 min read · Staff Writer
Social Media
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep.
October 7, 2021 · 3 min read · Staff Writer
Paid Media
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..
September 23, 2021 · 6 min read · Staff Writer
