Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →
Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.
Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.
Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.
Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.
The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.
The scoreboard page of a sample First Impression ReportSee a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call A sample Ownership Scan result: registrar, DNS, ads payer, GA4 tag and email hostSee What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host The chiropractic calculator: six sliders and the figures they produceRun the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal The Efferent Media blog: the featured post and the latest threeRead the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
Contact
Get Your Free Audit →

Free tools

The Answer Before the Ask.

Free tools that tell you something true about your business before anyone asks you to book a call.

What are Efferent Media's free tools?

They are working diagnostics, not gated brochures. The first is the First Impression Report: we call your business the way a customer does, call your three closest competitors with the same questions, send one clearly marked test lead through your own website form, and AI scores every recording against published response research. A person reviews every line, and the report lands within five business days with the recordings attached. Free, five per month, Long Island businesses only.

  • Free, and finished. Each tool hands you a completed result, not a sales call wearing a costume.
  • Built on our client systems. The same call scoring and reporting we run on client accounts every month.
  • Yours to keep. Including if you hand the findings to your current agency.
A business owner taking a call at the office

Why free

The Fastest Honest First Meeting.

A free tool that tells you something true is the quickest way for both of us to find out whether we should work together. If the findings show a problem we fix for a living, that conversation starts itself.

And if everything comes back clean, you got a free answer and we got a business that will remember who told them the truth. Both outcomes are fine with us.

The first tool

The First Impression Report, in Four Steps.

Two minutes of your time. Five business days to the tape.

01 / 04

  1. 01

    You send the form

    Business name, website, and the three competitors you want to be measured against.

  2. 02

    We make the calls

    Your line twice, each competitor once, the same questions a real customer asks. Every call recorded.

    New York is a one-party consent state, and we are the party

  3. 03

    AI scores the tape

    Every recording transcribed and scored against published response standards. A person reviews every line.

  4. 04

    The report lands

    Recordings, scoreboard, response timeline, and the three fixes ranked by what they cost you.

The tools

Start With the Tape.

The First Impression Report

We call you and your three closest competitors, the way a customer would. You get the recordings, the scoreboard, and the three fixes. Free, five per month.

The Ownership Scan

Who really owns your domain, your DNS, your tracking and your ad accounts. Read from public records, on the page, in about ten seconds. Free and instant.

The Chiropractic Calculator

What one new chiropractic patient is worth, the most you can spend to acquire one, and the leads and appointments it takes to hit your goal. Six sliders, no form, nothing stored.

See a Sample Report (PDF)

Six pages of what you receive: the scoreboard, the call log, the transcript moments, the response timeline, and the fixes. Every figure illustrative.

FAQ

Questions We Hear Every Week

Straight answers. If something is not here, ask us on the audit call.

Are these really free?

Yes. No card, no contract, no obligation. The First Impression Report is capped at five per month because a person reviews every one before it leaves.

What is the catch?

The tools are the fastest way for both of us to find out whether we should work together. Some businesses take the findings, fix things themselves, and we never speak again. That is a fine outcome.

Will you add more tools?

Yes. This page is where they will appear, and the newsletter is where we announce them.

Two people reviewing work together at a desk

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.

Or call (631) 867-0900