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Social, and what it is actually for.

Organic and paid social for a local business. Which platforms earn the time, what a post is supposed to do, and the difference between an audience and a customer.

69 posts page 4 of 5

Social Media Four Reasons to Be Excited About the New Facebook Pixel Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into. November 2, 2015 · 2 min read · Staff Writer Social Media 3 Secrets for Building an Engaging Audience Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging. October 23, 2015 · 2 min read · Staff Writer Social Media 3 Tips to Make Your Buyable Pins More Effective It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for October 8, 2015 · 2 min read · Staff Writer Social Media Winning Your Match in the Ring Against Facebook’s 20% Text Rule Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant. October 6, 2015 · 2 min read · Staff Writer Paid Media Tracking Your Instagram and Facebook Ads with Conversion Pixels Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when. September 18, 2015 · 2 min read · Staff Writer Social Media How to Track Calls to Your Business from Facebook You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but. June 9, 2015 · 2 min read · Staff Writer Social Media What’s up with Videos on Facebook? The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed. April 24, 2015 · 1 min read · Staff Writer Content Are You Using Emojis to Speak to Millennials Yet? As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of. April 15, 2015 · 1 min read · Staff Writer Social Media New on Twitter: Quote Tweets! Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive. April 13, 2015 · 1 min read · Staff Writer Social Media What the Houzz Is Houzz and Why Should My Company Be Using It? Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can. March 13, 2015 · 2 min read · Staff Writer Social Media Goodbye Facebook Like Box, Hello New Page Plugin In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s website. Facebook suggests you start using the newer version of the plugin, the. March 12, 2015 · 1 min read · Staff Writer Social Media Why Your Facebook Business Page Could Lose Likes This Month Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is March 10, 2015 · 1 min read · Staff Writer Social Media Instagram Announces Carousel Ads: 6 Instagram Facts You Care About Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust. March 9, 2015 · 2 min read · Staff Writer Content 5 Snapchat Hacks to Help You Improve Your Content It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat. March 6, 2015 · 1 min read · Staff Writer Social Media Your Monday Morning Social Media Checklist Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages. March 2, 2015 · 2 min read · Staff Writer

69 posts · latest August 24, 2023

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