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Running a Business
Another Facebook Data Breach, Orchestrated by Facebook and Its Partners
A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in some cases, allowed the.
December 20, 2018 · 3 min read · Staff Writer
Running a Business
ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More
Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate’s report, which was.
December 19, 2018 · 10 min read · Staff Writer
Social Media
It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to.
November 13, 2018 · 3 min read · Staff Writer
Social Media
What Is a Relevance Score & Why Is It Important?
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or.
May 15, 2017 · 4 min read · Staff Writer
Social Media
5 Steps to Building an Online Community as a Community Manager
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community.
April 24, 2017 · 4 min read · Staff Writer
Social Media
5 Ways to Boost Engagement on Your Facebook Business Page
Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are.
March 16, 2017 · 4 min read · Staff Writer
Social Media
How to Use Your Newsletter Email List for Facebook Ads
You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional.
March 11, 2016 · 1 min read · Staff Writer
Social Media
What You Need to Know Before Making Your Snapchat On-Demand Geofilters
Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign.
March 3, 2016 · 1 min read · Staff Writer
Social Media
The Snapchat “Secret” You Need to Understand
Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s a lot of talk happening around the app, but many of us are failing to
February 15, 2016 · 1 min read · Staff Writer
Social Media
How to Build an Effective Like Campaign
A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a.
February 12, 2016 · 3 min read · Staff Writer
Content
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out.
December 24, 2015 · 2 min read · Staff Writer
Paid Media
Run Last Minute Social Ads This Holiday
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on.
December 11, 2015 · 2 min read · Staff Writer
Social Media
3 Reasons Designers Love Carousel Ads
As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both.
November 20, 2015 · 1 min read · Staff Writer
Social Media
Tips for Strategically using Hashtags on Instagram
The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as.
November 13, 2015 · 2 min read · Staff Writer
Social Media
Optimize Your Facebook and Instagram Ads with 3 Tips
So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all.
November 6, 2015 · 2 min read · Staff Writer
