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Paid Media
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..
September 23, 2021 · 6 min read · Staff Writer
Social Media
Social Media Tips for Medical Marketing
In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.
July 8, 2021 · 3 min read · Staff Writer
SEO
Online Reputation Management for the Healthcare Industry
“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My.
June 10, 2021 · 2 min read · Staff Writer
Paid Media
When Should My Business Start Advertising on LinkedIn?
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take.
April 29, 2021 · 3 min read · Staff Writer
SEO
Top Healthcare Digital Marketing Tips for 2021
The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.
April 22, 2021 · 3 min read · Staff Writer
Content
5 Tips for Spring Cleaning Your Digital Marketing Efforts
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online.
April 8, 2021 · 3 min read · Staff Writer
Content
Why is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.
March 11, 2021 · 4 min read · Staff Writer
SEO
5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious.
February 25, 2021 · 3 min read · Staff Writer
Lead Follow-Up
What Is a Patient Persona?
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth.
January 28, 2021 · 3 min read · Staff Writer
SEO
Your Website is a Form of Reputation Management
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your.
January 7, 2021 · 4 min read · Staff Writer
Paid Media
What is Content Marketing?
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.
November 13, 2020 · 3 min read · Staff Writer
Paid Media
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
October 16, 2020 · 3 min read · Staff Writer
Social Media
Tips for Creating your Brand “Voice” on Social Media
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.
October 9, 2020 · 5 min read · Staff Writer
Social Media
Does Social Media Matter For Your Healthcare Practice?
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the.
September 25, 2020 · 3 min read · Staff Writer
Social Media
How to Optimize Your Facebook Page for Business
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page is.
March 8, 2019 · 2 min read · Staff Writer
