Our StoryLong Island since 2011, family owned. How We WorkWhat the first ninety days look like. TeamThe people who run your account. CareersOpen roles at Efferent.

Strategy & AdvisoryA senior strategist looking at the whole business, not just one campaign. Paid Ad ManagementGoogle and Meta ads built to generate calls and booked jobs, not impressions. SEOShow up when Long Island customers search for what you do. Local SEOOwn the map pack in the towns you actually serve. Websites & PlatformsFast, conversion-focused sites that turn visitors into leads. Paid SocialMeta and Instagram built around demand, not vanity reach. ContentThe pages, posts and video that earn the search and the trust. AI & AutomationFollow-up, reporting and workflows that run without adding headcount. Local Service AdsGoogle Guaranteed placement above everything else in the results. Programmatic & StreamingConnected TV and audio that reach Long Island households at scale.

Contractors & Home ImprovementRoofing, siding, hardscape, remodeling. Home ServicesHVAC, heating oil, pest control, plumbing and the companies Long Island calls when something breaks. Hardscape & Building ProductsManufacturers and the dealer networks that sell for them. Healthcare & WellnessChiropractic, wellness and specialty practices that need patients, not just clicks. Consumer BrandsRetail and direct to consumer, built on the same fundamentals as a local launch.

Our WorkProof you can check. Case StudiesWhat changed, and how. ResultsThe numbers across the book. Long IslandOur home market.

The First Impression ReportWe call you and your three closest competitors, the way a customer would. You get the tape. The Ownership ScanWho really owns your domain, your site, your ad accounts. Instant, from public records. The Chiropractic CalculatorWhat one new patient is worth, and the most you can spend to win one. Six sliders, no form. BlogNotes from the work. What we are seeing across Long Island accounts.

See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call

See What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host

Run the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal

Read the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business

Get Your Free Audit →

Topic

Social, and what it is actually for.

Organic and paid social for a local business. Which platforms earn the time, what a post is supposed to do, and the difference between an audience and a customer.

Social does two unrelated jobs and confusing them is what makes it feel like it does not work. Paid social creates demand from people who were not looking for you, which is a different transaction from search and is measured differently. Organic social mostly maintains credibility for people who are already deciding, which is real and is not a lead source. Judging either by the other's standard produces the two familiar complaints: the ads did not build a following, and the posts did not ring the phone. Neither was ever going to. The posts collected here cover what each half is genuinely for, what a local business should post and how often, and how to read paid social reporting without mistaking reach for demand.

20 posts page 1 of 2

Social Media 5 Tips for Advertising on LinkedIn LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for. August 24, 2023 · 3 min read · Staff Writer

Social Media Top 5 Social Media Platforms for Businesses Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I. March 30, 2023 · 5 min read · Staff Writer

Social Media How to Use Dynamic Creative in Your Facebook Ads As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase. November 24, 2022 · 3 min read · Staff Writer

SEO Dental Practice Marketing: What Actually Fills the Schedule Most dental marketing advice optimizes for new patient volume. The practices that grow optimize for chair time, case acceptance and the patients who come back. Here is the difference, and what to change first. August 11, 2022 · 3 min read · Staff Writer

Social Media How Active Social Media Helped Medical Practices During the Pandemic The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake. November 11, 2021 · 4 min read · Staff Writer

Social Media Social Media Tips for Medical Marketing In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper. July 8, 2021 · 3 min read · Staff Writer

SEO Reputation Management for Medical Practices, Without a HIPAA Violation Responding to a patient review is the one reputation task where the obvious reply is the dangerous one. Acknowledging that someone is your patient is itself a disclosure. June 10, 2021 · 3 min read · Staff Writer

Paid Media When Should My Business Start Advertising on LinkedIn? Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take. April 29, 2021 · 3 min read · Staff Writer

SEO Top Healthcare Digital Marketing Tips for 2021 The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice. April 22, 2021 · 3 min read · Staff Writer

Content Why is Inbound So Important During the Pandemic? COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. March 11, 2021 · 4 min read · Staff Writer

Lead Follow-Up What Is a Patient Persona? Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth. January 28, 2021 · 3 min read · Staff Writer

SEO Your Website is a Form of Reputation Management What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your. January 7, 2021 · 4 min read · Staff Writer

Paid Media What is Content Marketing? While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple. November 13, 2020 · 3 min read · Staff Writer

Paid Media Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment. October 16, 2020 · 3 min read · Staff Writer

Social Media Does Social Media Matter For Your Healthcare Practice? Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the. September 25, 2020 · 3 min read · Staff Writer

20 posts · latest August 24, 2023

Subscribe: RSS · JSON Feed

Two people reviewing work together at a desk

Let’s talk

Get Your Free Marketing Audit

Tell us about your business. We’ll show you where the growth is, within 48 hours.