Measurement and systems
Joshua covers the measurement side of this blog: attribution, what a number actually counts, reporting, and how AI systems decide which company to name. If a post here is about the machinery rather than about the business, it is usually his.
The work behind these posts is the unglamorous half of marketing. Which lead came from which click, whether the CRM ever told the ad platform that a job closed, and why two dashboards reporting on the same month disagree. Most of what goes wrong in an account goes wrong here first, quietly, and shows up two months later as a budget question.
Every piece under this byline is researched against real client accounts and reviewed by Joe Garraffo before it publishes. If you are trying to work out what your own reporting is actually telling you, the marketing audit covers exactly that and a person reads the result.
See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
See What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host
Run the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal
Read the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
