Client operations
Jennifer covers the operations side of this blog: the follow-up, the phone, the reviews, and the questions a business owner should be asking about their own marketing. If a post here is about running the business rather than running the ad account, it is usually hers.
The pattern behind most of these posts is the same one. The marketing worked, the phone rang, and nothing downstream was ready for it. A lead answered in four minutes and the same lead answered tomorrow afternoon are not the same lead, and no bid strategy closes that gap. Neither does a better ad.
Every piece under this byline is researched against real client accounts and reviewed by Joe Garraffo before it publishes. If the follow-up in your own business is the part you already suspect is leaking, the marketing audit looks at it directly and a person reads the result.
See a Sample Report (PDF)Six pages. Five recorded calls, one timed form fill, scored by AI against published standards.What it findsCalls ringing out to voicemailAnswered calls that never ask for the jobForm fills that wait hours for a humanThe competitor winning the first call
See What a Scan ReturnsPublic records read from the outside, in about ten seconds, with nothing to install.What it readsThe registrar, and when the domain expiresDNS, and whose nameservers those areThe business name paying for the adsThe GA4 tag and the email host
Run the NumbersSix sliders, figures that move as you drag them, and nothing you type leaves the page.What it works outWhat one new patient is worthThe most you can spend to win oneLeads and appointments you need a monthThe paid budget that hits the goal
Read the LatestWritten off real Long Island accounts, the things we get wrong included.What it coversPaid media and budget decisionsSEO and the local map packLead follow-up and response timeRunning a Long Island business
