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Michael Roberts

February 18, 2021 by Michael RobertsLeave a Comment

SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve probably heard the term “black hat” mentioned. But what is white hat SEO, and why should you care about it?

[Read more…] about What is White Hat SEO and Why Should You Care?

Filed Under: SEO

October 2, 2020 by Michael RobertsLeave a Comment

Redesign Word CloudWebsite heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and links.

[Read more…] about Should you install a Heatmap before a Redesign?

Filed Under: SEM, SEO, Web Development

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