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SEO
5 Ways To Improve Your Website
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that.
March 25, 2021 · 3 min read · Staff Writer
Paid Media
Google Guaranteed – Everything You Need to Know
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced over the.
March 18, 2021 · 4 min read · Staff Writer
Content
Why is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.
March 11, 2021 · 4 min read · Staff Writer
Content
Mixing Evergreen Content Into Your Blogging Schedule
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
March 4, 2021 · 4 min read · Staff Writer
SEO
What is White Hat SEO and Why Should You Care?
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve
February 18, 2021 · 3 min read · Staff Writer
Paid Media
Google Guaranteed + PPC + SEO = 100% Local Marketing
Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.
February 4, 2021 · 4 min read · Staff Writer
SEO
One Hour DIY SEO Audits for Busy People
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or.
January 21, 2021 · 4 min read · Staff Writer
Lead Follow-Up
Why You Need to Write P.S. in Your Marketing Emails
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above?
January 14, 2021 · 4 min read · Staff Writer
SEO
Your Website is a Form of Reputation Management
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your.
January 7, 2021 · 4 min read · Staff Writer
Paid Media
What is Content Marketing?
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.
November 13, 2020 · 3 min read · Staff Writer
Paid Media
PPC 101 – Introduction to Ad Buying
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar..
November 6, 2020 · 4 min read · Staff Writer
SEO
5(ish) Tips for SEO Blog Post Writing from an SEO Blogger
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve.
October 30, 2020 · 6 min read · Staff Writer
Lead Follow-Up
Is Lead Generation Considered Sales Or Marketing?
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working.
October 23, 2020 · 3 min read · Staff Writer
Paid Media
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
October 16, 2020 · 3 min read · Staff Writer
Social Media
Tips for Creating your Brand “Voice” on Social Media
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.
October 9, 2020 · 5 min read · Staff Writer
