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SEO
Featured Snippets: 3 Things that Digital Marketers Need to Know
Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you below.
March 10, 2022 · 3 min read · Staff Writer
Content
5 Reasons a Blog Is Still Important
Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.
February 22, 2022 · 2 min read · Staff Writer
Branding
Design Trends to Consider for Your Website Redesign
Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and.
February 10, 2022 · 3 min read · Staff Writer
SEO
SEO Tips for 2022
Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for – potentially – years.
January 21, 2022 · 7 min read · Staff Writer
Social Media
3 Tips for Using TikTok for Business
You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since.
January 7, 2022 · 3 min read · Staff Writer
Social Media
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.
December 27, 2021 · 3 min read · Staff Writer
Paid Media
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic.
December 23, 2021 · 6 min read · Staff Writer
Content
9 Ways to Use Your Content to Attract Leads
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.
November 25, 2021 · 2 min read · Staff Writer
Social Media
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep.
October 7, 2021 · 3 min read · Staff Writer
Paid Media
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..
September 23, 2021 · 6 min read · Staff Writer
SEO
5 Local SEO Strategies For Your Business
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where to start.
September 10, 2021 · 4 min read · Staff Writer
Paid Media
Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers
While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting a service, product, or business.
June 24, 2021 · 4 min read · Staff Writer
Paid Media
When Should My Business Start Advertising on LinkedIn?
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take.
April 29, 2021 · 3 min read · Staff Writer
Running a Business
2021 Google Algorithm Updates and Their Impact
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization.
April 15, 2021 · 5 min read · Staff Writer
Content
5 Tips for Spring Cleaning Your Digital Marketing Efforts
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online.
April 8, 2021 · 3 min read · Staff Writer
