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Running a Business
How to Market in a Downturn?
Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.
January 26, 2023 · 4 min read · Staff Writer
Branding
Top 5 Tips on Website Design for 2023
Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your.
January 12, 2023 · 3 min read · Staff Writer
SEO
What Are Backlinks and How Do They Work?
Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links.
December 22, 2022 · 3 min read · Staff Writer
SEO
Navigating the Google Business Profile Dashboard
One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center.
December 1, 2022 · 4 min read · Staff Writer
Social Media
How to Use Dynamic Creative in Your Facebook Ads
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase.
November 24, 2022 · 3 min read · Staff Writer
SEO
Why Is Digital Marketing Essential to Your Pest Control Business?
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad. Modern pest control marketing can deliver more effective, targeted results for the same or less money than.
November 10, 2022 · 2 min read · Staff Writer
Paid Media
Why You Need to Switch to GA4
For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.
September 29, 2022 · 3 min read · Staff Writer
Content
Google’s Helpful Content Update
In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape? In Danny Sullivan’s Google blog post, he expressed.
September 22, 2022 · 4 min read · Staff Writer
Social Media
How to Use Hashtags on Facebook to Increase Your Organic Reach
In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like.
July 28, 2022 · 4 min read · Staff Writer
SEO
How to Handle Negative Reviews
Negative reviews come and go for any business. But, it’s about how you handle them that makes the biggest impact on your business’s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: Fun fact from Bright.
July 14, 2022 · 3 min read · Staff Writer
Lead Follow-Up
Buyer Persona and the Ideal Customer Profile: How They Help Your Sales
“You can’t understand someone until you’ve walked a mile in their shoes.” To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?.
June 30, 2022 · 3 min read · Staff Writer
Websites
The Pros and Cons of Plugins
Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and.
May 26, 2022 · 3 min read · Staff Writer
Social Media
What You Need to Know About Facebook Protect
Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook.
May 12, 2022 · 4 min read · Staff Writer
Branding
Why You Must Establish a Brand Voice on Social Media and How
One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand
April 28, 2022 · 4 min read · Staff Writer
Paid Media
Google Display Advertising – Is It Right for You? Reasons Why
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more.
April 14, 2022 · 3 min read · Staff Writer
