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Paid Media
Should you install a Heatmap before a Redesign?
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and.
October 2, 2020 · 4 min read · Staff Writer
Paid Media
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
September 18, 2020 · 2 min read · Staff Writer
SEO
Local SEO Benefits of Google My Business Posts
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
September 4, 2020 · 4 min read · Staff Writer
Running a Business
10 Tips for Successfully Working from Home
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent Media, we have experience with remote work.
March 26, 2020 · 5 min read · Staff Writer
SEO
E-A-T: What Is It and Why Is It So Important For SEO?
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from.
June 24, 2019 · 3 min read · Staff Writer
Running a Business
Favicons and Changes to Google’s Search Results Page
The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds.
June 14, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google
Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up.
May 24, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Instagram Hiding Likes, Pinterest’s IPO and more
TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your followers to focus on what you.
April 24, 2019 · 2 min read · Staff Writer
Running a Business
How To Boost SEO Using Schema Markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct.
March 21, 2019 · 6 min read · Staff Writer
Running a Business
In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more
Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is.
March 20, 2019 · 5 min read · Staff Writer
Social Media
How to Optimize Your Facebook Page for Business
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page is.
March 8, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Facebook Hiring, Google Ad Testing and More
Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is hiring Beltway insiders with deep knowledge of and.
February 28, 2019 · 4 min read · Staff Writer
Content
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific terminology in a technical manual. Website copy is no.
February 15, 2019 · 2 min read · Staff Writer
Running a Business
In Case You Missed It: Facetime Bug, Twitter Fail & More
Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn’t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads.
January 29, 2019 · 8 min read · Staff Writer
SEO
Get Your Website in Shape for 2019
Happy New Year from Efferent Media! Now that the holidays are over, it’s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul, there’s no getting around it, but it’s certainly an investment that will pay for.
January 15, 2019 · 2 min read · Staff Writer
