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Social Media
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep.
October 7, 2021 · 3 min read · Staff Writer
Paid Media
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..
September 23, 2021 · 6 min read · Staff Writer
SEO
5 Local SEO Strategies For Your Business
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where to start.
September 10, 2021 · 4 min read · Staff Writer
Paid Media
Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers
While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting a service, product, or business.
June 24, 2021 · 4 min read · Staff Writer
Paid Media
When Should My Business Start Advertising on LinkedIn?
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take.
April 29, 2021 · 3 min read · Staff Writer
Running a Business
2021 Google Algorithm Updates and Their Impact
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization.
April 15, 2021 · 5 min read · Staff Writer
Content
5 Tips for Spring Cleaning Your Digital Marketing Efforts
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online.
April 8, 2021 · 3 min read · Staff Writer
SEO
5 Ways To Improve Your Website
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that.
March 25, 2021 · 3 min read · Staff Writer
Paid Media
Google Guaranteed – Everything You Need to Know
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced over the.
March 18, 2021 · 4 min read · Staff Writer
Content
Why is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.
March 11, 2021 · 4 min read · Staff Writer
Content
Mixing Evergreen Content Into Your Blogging Schedule
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
March 4, 2021 · 4 min read · Staff Writer
SEO
What is White Hat SEO and Why Should You Care?
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve
February 18, 2021 · 3 min read · Staff Writer
Paid Media
Google Guaranteed + PPC + SEO = 100% Local Marketing
Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.
February 4, 2021 · 4 min read · Staff Writer
SEO
One Hour DIY SEO Audits for Busy People
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or.
January 21, 2021 · 4 min read · Staff Writer
Lead Follow-Up
Why You Need to Write P.S. in Your Marketing Emails
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above?
January 14, 2021 · 4 min read · Staff Writer
