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SEO
Where Did My Google Analytics Go?
Its July 1st, 2023… do you know where your analytics are? By now, if you follow any Google industry news, marketing & SEO channels, blogging platforms, or a variety of other industries… then you have likely seen the continual reminders that Universal Analytics is going away. And if you’ve had a UA.
July 13, 2023 · 6 min read · Staff Writer
SEO
Google Changes E.A.T. to E.E.A.T.
In SEO, E.A.T. isn’t about food. It’s Google’s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its “E.E.A.T.”. Besides making the term more distinctive, it’s also adding additional considerations and nuance to how.
May 25, 2023 · 4 min read · Staff Writer
SEO
Why No One Can Guarantee Google Ranking Results
If you’re a business owner, you might be looking for ways to improve your website presence and search engine rankings. With many companies promising guaranteed SEO results, it’s important to understand that no one can truly guarantee keyword rankings. Let’s explore why you should be wary of anyone.
May 11, 2023 · 2 min read · Staff Writer
Social Media
Top 5 Social Media Platforms for Businesses
Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I.
March 30, 2023 · 5 min read · Staff Writer
Content
What Is Duplicate Content and Why Is It Bad?
If you’ve looked into search engine optimization (SEO) at all, you’ve probably heard the term “duplicate content.” It also might have been mentioned during a website update. But do you know what it really is? Let’s dig into the topic and why it matters. What Is Duplicate Content? Duplicate Content.
March 16, 2023 · 5 min read · Staff Writer
Paid Media
Why Do You Need Google Ads?
You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these
February 23, 2023 · 3 min read · Staff Writer
SEO
Running an SEO Audit & Why It’s Important
Search ranking algorithms are complex mathematical formulas that Google, Bing, and other search engines use to determine the relevance and importance of web pages – and determine their ranking in the search engine results pages (SERPs). These algorithms take into account a wide range of factors.
February 9, 2023 · 8 min read · Staff Writer
Running a Business
How to Market in a Downturn?
Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.
January 26, 2023 · 4 min read · Staff Writer
Branding
Top 5 Tips on Website Design for 2023
Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your.
January 12, 2023 · 3 min read · Staff Writer
SEO
What Are Backlinks and How Do They Work?
Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links.
December 22, 2022 · 3 min read · Staff Writer
SEO
Navigating the Google Business Profile Dashboard
One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center.
December 1, 2022 · 4 min read · Staff Writer
Social Media
How to Use Dynamic Creative in Your Facebook Ads
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase.
November 24, 2022 · 3 min read · Staff Writer
SEO
Why Is Digital Marketing Essential to Your Pest Control Business?
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad. Modern pest control marketing can deliver more effective, targeted results for the same or less money than.
November 10, 2022 · 2 min read · Staff Writer
Paid Media
Why You Need to Switch to GA4
For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.
September 29, 2022 · 3 min read · Staff Writer
Content
Google’s Helpful Content Update
In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape? In Danny Sullivan’s Google blog post, he expressed.
September 22, 2022 · 4 min read · Staff Writer
